This enormous wallscape in midtown Los Angeles is available starting August 2012.  It is 90′ tall and 56′ wide!  Located on Wilshire Blvd near the Wiltern Theater.  Due to the proximity to a school, it cannot take alcohol advertising.  Let us know if you are interested in advertising here.

http://doritoslocostacos.com/

were they can leave a comment about the new Doritos/Taco Bell tacos.  Some of these comments make it onto the digital site.  There is also a gallery where users are able to see photos of their comments on the boards.

Most major ferryboat lines in major markets offer advertising opportunities.

Average ferryboat trip is 57 minutes and offers an opportunity to target a captive audience.

Areas of coverage include:

• Martha’s Vinyard, MA
• Nantucket, MA
• Long Island, NY
• Victoria, BC
• Miami, FL
• New Bedford, MA
• New Jersey-Delaware
• Boston, MA
• Bridgeport, CT
• Rhode Island
• Los Angeles (Catalina), CA
• San Francisco, CA
• Chicago, IL

Formats include:

• 33”h x 21”w framed poster (most common)

• Oversized posters
• Bar Wraps

• Boat Wraps
• Terminal advertising opportunities
• Sampling

Contact us for more information.

A new company has been offering to pay homeowner mortgages in exchange for painting advertisements on the side of houses.

The company will pay for each month the ad remains up.  According to examiner.com, the company which launched in April 2011 already has 38,000 applicants from homeowners wishing to participate.

From an advertising perspective, it sounds like a good idea for those clients needing to get into specific neighborhoods; especially neighborhoods that may not be zoned for more traditional forms of outdoor.  But there will most likely be issues with zoning ordinances as some city officials will be looking at the ads as graffiti.

Want to advertise on the famous Sunset Strip in West Hollywood? We have some great boards for advertisers able to start 2/20, 2/27, or 3/5. Contact us for details

Your High School’s Football Field Just Became Ad Space

The National Federation of State High School Associations, which oversees the state entities that oversee most of prep sports in America, is now making available to advertisers the green, green grass (or synthetic turf) of high school football fields.

On Feb. 9, NFHS announced its football rule changes for 2012, and, besides a concussion-protection rule that forces a play who gets his helmet dislodged to sit out the next play, one new rule is 1-2-3l, which for the first time allows member high schools to sell on-field advertising. Previously, a high school could sell space in the end zone, or signage around the field, or even sell naming rights to the stadium itself. But now, as long as the advertisements don’t obstruct the yard lines, hash marks or nine-yard marks, space can be sold on the field itself.

The NFHS news release on the subject didn’t detail why the sacred ground of high school fields is now available for commercials. But there’s no doubt that schools — in the face of declining property-tax collections and taxpayer resistance to pay higher rates to make up for them — are under pressure to find alternative sources of funding. And there is going to be interest in the space. Companies have found school and youth sports an efficient mechanism to reach young athletes, and the parents who spend scads of money on them.

A few years ago, HBO converted an entire subway train into an old west saloon as part of the launch of the series “Deadwood”.

And this is what they did for the launch of “Boardwalk Empire”